By Yonatan Shaham
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November 3, 2020
One of the challenges product managers are facing is benchmarking KPIs and metrics. When you are about to release a new feature or product, what should you expect? What would be considered a success? Would 5% adoption be a great success or a complete failure? I think the reason product managers are having a hard time here is due to the fact the product metrics are deeply related to business data and results. Would you be willing to tell outsiders the current values of your product metrics and KPIs? Probably not, they’re too sensitive. Designers and developers enjoy the ability to share data and specifics regarding many challenges and issues they meet (not all of them). For product managers, it’s harder, as well as for other business-oriented positions like marketing or sales. (On a different topic, I think this is also why many product managers professional forums and conferences are lacking. No one can really ask about their issues since they don’t want to reveal sensitive information. So all you get is a series of highly generalized vague questions and replies, as well as presentations you can’t learn a lot from) One solution to this problem is looking into product reports that include benchmarks. Even though some of them may be too general for you, it is usually a good place to start. In this post I’ve collected some good reports I found interesting. I linked to each report and summarized the highlights.