Yonatan Shaham, Product Management, Game Making

Duda

Leading Product work for the Low-Code group, composed of 3 squads in various sites
Direct manager of 3 product managers, who are building complex products (data-driven, multiple-personas, payments, distributed systems, infrastructures)
Leading product vision and strategy for the group, aligning group efforts, developing OKRs
Connecting business departments to the product-R&D organization

Major achievements 2021-2022:

Ship Duda's Client Billing: from ideation to the hands of users.
Duda Ecommerce: taking the lead on integrating Snipcart into the Duda platform
Operation Trilobite: migrate thousands of accounts from a legacy billing system to a modern one

Mar 2021 - Oct 2021

Product Manager leading a multidisciplinary squad (Pricing) jointly with a dev-lead
Major achievements for 2021: reducing pricing-related support tickets by 25%.
Leading product discovery for cross-squad needs
End-to-end responsibility on the product lifecycle including hands-on: research, requirements gathering, ideation, UX design, user testing, technical design over distributed systems, full scrum process (roadmap, grooming, planning, dailies, retrospects, demos), Kanban process, A/B testing, metrics development and scorekeeping, launching, and communications.
Working with multiple stakeholders: C-level, developers, QA, architects, product managers, designers, BI, global support team, account managers, finance, business development, external integration partners.
One direct report: UX/UI designer.

Dec 2018 - Mar 2021

Product Manager leading two multidisciplinary squads jointly with a dev-lead (Pricing Squad, Platform Squad until November 2020).
Products under personal responsibility: Duda’s App Store, Widget Builder, Webhooks and APIs, Pricing systems.
Major achievements: shipping Duda's App Store, successfully integrating 6 external apps into Duda, productizing manual pricing processes, leading the technical design of the ‘add-ons’ pricing module (monolith-microservice-payment provider).
End-to-end responsibility on the product lifecycle including hands-on: research, requirements gathering, ideation, UX design, user testing, technical design over distributed systems, full scrum process (roadmap, grooming, planning, dailies, retrospects, demos), Kanban process, A/B testing, metrics development and scorekeeping, launching, and communications.
Working with multiple stakeholders: C-level, developers, QA, architects, product managers, designers, BI, global support team, account managers, finance, business development, external integration partners.
One direct report: UX/UI designer.

Jun 2016 - Sep 2018

Delivered a production-grade web and mobile SaaS product used by dozens of users each day.
Led complete product management process of over 10 major features that encompass the core value of the product.
Reduced features delivery to less than 2 weeks by conducting fast MVP processes and sprints.
Hired new talented developers who accelerated our development process by 50%.
Managed local and offshore developers on a daily basis, organized sprints and scrums, and prioritized development.
Selected open-source and third-party products and oversaw their successful integration in the product.
Conducted customer development process, prioritized features, designed features including UX and responsive prototyping.
Revealed usage patterns and clients’ needs by defining and monitoring product metrics.
Reached a smooth onboarding of +50 users in 2 days by guiding developers and customer success.
Oversaw QA and IT operations.

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